SCIO, a system to be help us make conscious purchase decisions
Scio is designed to change the current consumer mindset which has been engineered to buy and waste to a more thoughtful one. Using a mobile application and a product which lives and dies by our buying behavior, Scio provides awareness of our spending habits and impact towards our collective future.
Scio Object disintegrates with negative spending or disposal choices and regenerates with positive choices, (the higher your points, the more pristine Scio Object will be). The inspiration behind Scio Object is derived from the Earth itself, using iron powder and magnetism to draw material out and back in.
Scio Mobile Platform
The Scio mobile platform provides a simple user interface created around its point system. The data provided by the Scio system can be complex, so the user experience is designed to provide clear and easy to understand information. The color and graphic elements behind the Scio user interface is inspired by the Earth.
The Scio narrative is created around consumers interviewed who are trying to be more conscious of what they are buying and also the would be early adopters of the Scio system based on the Diffusion of Innovations curve popularized by communication professor Everett Rogers.